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Alexander Yuen

Alexander Yuen is an internationally acclaimed iPad magician who has performed all over Asia and in the Middle East. His revolutionary iPad Digital Magic has been sought after by top international luxury brands like Chanel, Bvlgari, Chopard, Hermes, Panerai and many more. With a Master Degree in Psychology from the National University of Singapore, Alexander skillfully blends magic with psychology to craft an elevated experience of magic. Alexander started showing interest in magic at the age of 15 when his friend showed him a card trick. Being overwhelmed with amazement, Alexander decided that he too wants to share this feeling of amazement to the people around him. Other than being invited to perform at Middle East countries like Saudi Arabia, Egypt and Dubai, Alexander has been flown to different parts of the world by brands like Chanel and Chopard to perform for their top guests as well as their boutique launches.


  • 2012 Manulife| IDA | Caterpillar| Maybank |Canon| Franck Muller| |TaylorMade |AVIVA|

  • 2013 L’Oreal - Kiehls’|MOE Innovation Programme | Benefit Cosmetics| Friso Milk| BATT Cables|

  • 2014 National University of Singapore| Maybe Baby| Nitto| NETS| L’Oreal - Shu Uemura| NEC| Herbal Life| Singapore Heritage Festival| Marlboro|

  • 2015 Benefit Cosmetics| Esplanade| Kronenbourg| EZ Link| HP x SG50| Power98 Radio Show| DP Information Group| Tempur Mattress Weightless Campaign| International Brotherhood of Magicians| Coco-Ichibanya Social Campaign| Ricola 75th Anniversary| DHL Asia-Pacific Innovation Center Launch|

  • 2016 Sentosa Harbourfront Business Association| CISCO Connect (Saudi Arabia)| Hong Kong FWD Insurance Innovation Convention| Hong Kah Secondary School| HP DaaS Activation| Gillette Proshield Media Launch| SLUSH| L'Oreal Lancome| Tempur X Singapore Tatler| Canon Pixma Printer Launch| Sky Premium "The Good Life“|

  • 2017 Mah Sing Malaysia - Kuala Lumpur| AIA Leadership Conference| Volkswagen 10th Anniversary| Shire| Ford Hong Kong, Kowloon Bay Opening| Citi x PWC Hong Kong Fintech Challenge| NTT Communications| Restaurant Andre| Nanyang Technological University| Roger Dubuis x Pirelli Watch Launch| Yes Bank India|

  • 2018 One Faber Group| Connect Hype| Moet & Chandon| HP Product Launch| YPO Handover Colombo| HP Enterprise| Kohler| National Healthcare Group- Teacher’s Day| P&G| Cortina Watches| Marriott Rewards Programme| Etiqueta Negra - Red Wine Launch|

  • 2019 Chopard - Happiness| Singapore Tourism Board – Australia| HSBC Women’s Golf Championships| Melbourne Victory Football Club| Shake Shack Launch in Jewel Changi| Theatre Show for UOB Directors| F&N Taro Milk Magic Commercial| Chopard x The Peak x Standard Chartered Dinner| Chanel Opening – Penang| Hermes| Apple Store Orchard|

  • 2020 Tudor

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